Scudder, Virgil <br/><br/>
World class communication :  how great CEOs win with the public, shareholders, employees, and the media / 
Virgil Scudder and Ken Scudder 
 - New Jersey :  John Wiley & Son, Inc.,  c2012 
 - xviii, 218 pages ;  25 cm 
<br/><br/>Includes index. 
<br/><br/>The essentials of successful communication -- Vital constituencies -- The Media factor -- Public appearances -- The world outside -- It's crunch time 
<br/><br/> The CEO has to communicate with diverse audiences. Many people and organizations can have an impact on a company's fortunes, including shareholders, the media, employees, unions and government. The book gives tools for the succesful CEO. 
<br/><br/><label>ISBN: </label>9781118230053 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMUNICATION IN MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HD 30.3 .S38 2012