Guthrie, Richard <br/><br/>
Publishing :  principles and practice / 
Richard Guthrie 
 - Los Angeles, California :  Sage,  c2011 
 - xii, 225 pages ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/>1. A history of books -- 2. The publishing process -- 3. Sectors in the anglophone model -- 4. Craft to corporation -- 5. Copyright and publishing law -- 6. Rights and contracts -- 7. Marketing, promotion, and bookselling -- 8. The era of digital publishing 
<br/><br/> This book examines how publishing roles and practices grew up, and how and why they are maintained. 
<br/><br/><label>ISBN: </label>9781847870155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PUBLISHERS AND PUBLISHING
<br/><br/><label>LC Class. No.: </label>Z 278 .G88 2011