TY  - BOOK
AU  - Young, Felina C.
AU  - Pagoso, Cristobal M. 
TI  - Principles of marketing
SN  - 9789712350634
AV  - HF 5415 .Y66 2008  
PY  - 2008///
CY  - Manila, Philippines
PB  - Rex Book Store
KW  - MARKETING
N1  - Includes bibliographical references and index; The marketing function -- The marketing organization -- The marketing environment -- Consumer buying behavior -- Marketing segmentation and product positioning -- Marketing mix: product -- New product development and product life cycle -- Marketing mix: pricing -- Marketing mix: place -- Retailing and wholesaling -- Marketing mix: promotion -- Advertising -- Marketing mix: people -- Marketing research -- Market forecasting -- Strategic marketing plan
N2  - The book consists of 16 chapters, it is a simple yet substance laden manuscript for knowing what it means to have a product, to price this product appropriately, to distribute it in different channels of distribution, to promote it effectively and use sales people for maximum productivity
ER  -