TY  - BOOK
AU  - Crawford, Merle
AU  - Di Benedetto, Anthony
TI  - New products management
SN  - 9780071263368
AV  - HF 5415.153 .C73 2008 
PY  - 2008///
CY  - Boston, Massachusetts
PB  - McGraw Hill Education
KW  - INNOVATIONS MANAGEMENT
N1  - Includes bibliographical references and index; Part 1. Overview and opportunity identification selection -- Part 2. Concept generation -- Part 3. Concept/project evaluation -- Part 4. Development -- Part 5. Launch
ER  -