Iacobucci, Dawn <br/><br/>
Marketing models :  multivariate statistics and marketing analytics / 
Dawn Iacobucci  
 - International Edition. 
 - Australia :  South-Western Cengage Learning,  c2013 
<br/><br/>Includes index. 
<br/><br/>1. Introduction to marketing models: multivariate statistics and marketing analytics -- 2. Segmentation and cluster analysis -- 3. Brand choice and logit models -- 4. Measuring customer satisfaction and factor analysis -- 5. Drivers of customer satisfaction -- 6. Perceptual maps and multidimensional scaling -- 7. New products and conjoint analysis -- 8. ROI, experiments, and ANOVA -- 9. Diffusion and forecasting -- 10. Word of mouth and social networks and network analyses -- 11. Marketing models 
<br/><br/> This title covers marketing topics using the optimal methods. 
<br/><br/><label>ISBN: </label>9781133588108 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MATHEMATICAL MODELS
<br/><br/><label>LC Class. No.: </label>HF 5415.2 .I33 2013