TY  - BOOK
AU  - Hult, G. Thomas M.
AU  - Pride, William M.;Ferrell, O. C.
TI  - Marketing foundations
SN  - 9781133190974
AV  - HF 5415 .H85 2013 
PY  - 2013///
CY  - Mason, Ohio
PB  - South-Western/ Cengage Learning
KW  - MARKETING
N1  - Part I: MARKETING STRATEGY AND ENVIRONMENT -- 1. Strategic Marketing Management -- 2. Developing & Implementing Marketing Strategies -- 3. The Global Marketing Environment -- Part II: MARKETING RESEARCH AND TARGET MARKET ANALYSIS -- 4. Information For Marketing Research -- 5. Selecting Target Markets -- Part III: CUSTOMER BEHAVIOR AND E-MARKETING -- 6. Consumer Behavior -- 7. Business Buying Behavior -- 8. International Marketing -- 9. Digital Marketing and Social Media -- Part IV: PRODUCT DECISIONS -- 10. Product Decisions -- 11. Developing and Managing Goods and Services -- Part V: PRICING DECISIONS -- 12. Strategic Pricing Management -- 13. Pricing Decisions -- Part VI: DISTRIBUTION DECISIONS -- 14. Supply-Chain Management and Marketing Channels -- 15. Retailing, Wholesaling and Direct Marketing -- Part VII. Promotion Decisions -- 16. Integrated Marketing Communications -- 17. Advertising and Public Relations -- 18. Personal Selling and Sales Promotion
ER  -