TY  - BOOK
AU  - Czinkota, Michael
AU  - Ronkainen, Ilkka A.;Sutton-Brady, Catherine;Beal, Tim;Stegemann, Nicole
TI  - International marketing
SN  - 9780170237871
AV  - HF 1416 .I58 2014 
PY  - 2014///
CY  - Australia
PB  - Cengage Learning Asia Pte Ltd
KW  - EXPORT MARKETING
N1  - Part 1. The international environment -- Part 2. International market entry -- Part 3. International marketing mix
ER  -