Stoldt, G. Clayton. <br/><br/>
Sport public relations :  managing stakeholder communication / 
G. Clayton Stoldt, Stephen W. Dittmore, and Scott E. Brandon 
 - Illinois :  Human Kinetcs,  c2012 
 - x, 373 pages :  illustrations ;  30 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introducing sport public relations -- Integrating public relations with strategic management -- Creating public relations campaigns -- Using the internet in sport republic relations -- Developing organization media -- Focusing on the sport organization-media relationship -- Managing the sport organization-media relationship -- Employing news media tactics -- Staging interviews, news conferences, and media events -- Communicating in times of crisis -- Exploring unmediated communication tactics -- Demonstrating social responsibility -- Communicating with internal publics -- Communicating with external publics -- Legal and ethical dimensions of sport public relations 
<br/><br/> Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization's overall strategies and mediated messages 
<br/><br/><label>ISBN: </label>9780736090384 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PUBLIC RELATIONS -- SPORTS
<br/><br/><label>LC Class. No.: </label>GV 714 .S76 2012