TY  - BOOK
AU  - KesselsKramer
TI  - Advertising for people who don't like advertising
SN  - 9781780673202
AV  - HF 5823 .K45 2013 
PY  - 2013///
CY  - London, United Kingdom
PB  - Laurence King Publishing Ltd.
KW  - ADVERTISING CAMPAIGNS
N1  - 1. Hello -- 2. Fairy tales for trend spotters -- 3. Why now -- 4. A brief history of selling stuff -- 5. KesselsKramer -- 6. Death to a bunch of other people -- 7. The triumph of small -- 8. Small is human -- 9. KesselsKramer is wrong -- 10. KK outlet -- 11. Liberation through DIY -- 12. Interview with Erik Kessels -- 13. Advertising from the outside: interview with Stefan Sagmeister -- 14. Alex Bogusky's remora on the underbelly of capitalism -- 15. Anthony Burrill in pictures -- 16. Hans Aarman's history of the present -- 17. Mark Fenske on teaching advertising like Aristotle -- 18. Where did all the rebels go? interview with Steve Henry -- 19. The laws of creativity and how to mess with them -- 20. Goodbye
ER  -