Mayo, Frederic B. <br/><br/>
Planning an applied research project in hospitality, tourism, and sports / 
Frederic B. Mayo 
 - New Jersey :  John Wiley & Son, Inc.,  c2014 
 - xiv, 258 pages ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/>Chapter 1. Reading and Analyzing Research -- Chapter 2. Developing an Interest or Topic -- Chapter 3. Conducting a Literature Review -- Chapter 4. Reviewing and Revising your Purpose Statement -- Chapter 5. Writing a Literature Review -- Chapter 6. Forms of Qualitative Research -- Chapter 7. Forms of Quantitative Research -- Chapter 8. Sampling Issues in Research -- Chapter 9. Validity, Reliability, and Credibility in Research -- Chapter 10. Research Techniques Interviews -- Chapter 11. Research Techniques Questionnaires  -- Chapter 12. Research Techniques: Observations, Focus Groups, and Other Techniques -- Chapter 13. Analyzing Data and Other Information -- Chapter 14. Writing a Research Proposal. 
<br/><br/><label>ISBN: </label>9781118637227 
<br/><br/><label>Subjects--Topical Terms: </label><br/>HOSPITALITY INDUSTRY -- RESEARCH -- METHODOLOGY
<br/><br/><label>LC Class. No.: </label>TX 911.5 .M39 2014