Cornwell, T. Bettina <br/><br/>
Sponsorship in marketing :  effective communication through sports, arts, and events / 
T. Bettina Cornwell 
 - London, United Kingdom :  Routledge,  c2014 
 - xiv, 166 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Background basic -- Sponsorship essentials -- Advanced and specialized topics 
<br/><br/><label>ISBN: </label>9780415739801 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPONSORING
<br/><br/><label>LC Class. No.: </label>HD 59.35 .C67 2014