Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins and David L. Mothersbaugh 
 - Twelfth Edition 
 - New York :  McGraw Hill Education,  c2013 
 - xxvii, 772 pages :  illustrations ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/>Part I. Introduction -- Chapter 1. Introduction -- Part II. External Influences -- Chapter 2. Cross-cultural Variations in Consumer Behavior -- Chapter 3. The Changing American Society: Values -- Chapter 4. The Changing American Society: Demographics and Social Stratification -- Chapter 5. The Changing American Society: Subcultures -- Chapter 6. The American Society: Families and Households -- Chapter 7. Group Influence on Consumer Behavior -- Part III. Internal Influences -- Chapter 8. Perception -- Chapter 9. Learning, memory, and product positioning -- Chapter 10. Motivation, Personality, and Emotion -- Chapter 11. Attitudes and Influencing Attitudes -- Chapter 12. Self-Concept and Lifestyle -- Part IV. Consumer Decision Process -- Chapter 13. Situational Influences -- Chapter 14. Consumer Decision Process and Problem Recognition -- Chapter 15. Information Search -- Chapter 16. Alternative Evaluation and Selection -- Chapter 17. Outlet Selection and Purchase -- Chapter 18. Post-Purchase Processes, Customer Satisfaction, and Customer Commitment -- Part V. Organizations as Consumers -- Chapter 19. Organizational and Buyer Behavior Part VI. Consumer behavior and marketing regulation -- Chapter 20. Marketing Regulation and Consumer Behavior 
<br/><br/> This title states that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. It integrates theory, strategy-based examples, and application. 
<br/><br/><label>ISBN: </label>9780071315128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR
<br/><br/><label>LC Class. No.: </label>HF 5415.33.U6 .H39 2013