Bradley, Nigel <br/><br/>
Marketing research :  tools and techniques / 
Nigel Bradley 
 - third edition 
 - Oxford, United Kingdom :  Oxford University Press,  c2013 
 - xx, 527 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. Research Preparation -- Part 2. Data Collection -- Part 3. Analysis and Communication -- Part 4. Marketing Research Contexts. 
<br/><br/> Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research  preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most  appropriate for particular types of research. 
<br/><br/><label>ISBN: </label>9780199655090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING RESEARCH
<br/><br/><label>LC Class. No.: </label>HF 5415.2 .B73 2013