TY  - BOOK
AU  - Hyman, Michael R.
TI  - Marketing research kit for dummies
SN  - 9780470520680
AV  - HF 5415.2 .H96 2010 
PY  - 2010///
CY  - Hoboken, New Jersey
PB  - John Wiley & Son, Inc.
N2  - Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data
ER  -