TY  - BOOK
AU  - Keller, Kevin Lane.
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9789810697402
AV  - HD 69.B7 .K45 2009 
PY  - 2009///
CY  - Jurong, Singapore
PB  - Pearson/ Prentice-Hall
KW  - BRAND NAME PRODUCTS -- MANAGEMENT
N1  - Includes index; Part 1. Opening perspectives -- Part 2. Identifying and establishing brand positioning and values -- Part 3. Planning and implementing brand marketing programs -- Part 4. Measuring and interpreting brand performance -- Part 5. Growing and sustaining brand equity -- Part 6. Closing perspectives
ER  -