Keller, Kevin Lane. <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane  
 - Third Edition 
 - Jurong, Singapore :  Pearson/ Prentice-Hall,  c2009 
 - xxi, 692 pages :  illustrations ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/>Part 1. Opening perspectives -- Part 2. Identifying and establishing brand positioning and values -- Part 3. Planning and implementing brand marketing programs -- Part 4. Measuring and interpreting brand performance -- Part 5. Growing and sustaining brand equity -- Part 6. Closing perspectives. 
<br/><br/><label>ISBN: </label>9789810697402 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BRAND NAME PRODUCTS -- MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HD 69.B7 .K45 2009