TY  - BOOK
AU  - Kotler, Philip.
TI  - Principles of marketing: an Asian perspective 
SN  - 9789810687533
AV  - HF 5415 .P75 2011 
PY  - 2011///
CY  - [Place of publication not identifed]
PB  - [publisher not identified]
N1  - Asian perspective, Principles
ER  -