TY  - BOOK
AU  - Boone, Louis E.
TI  - Principles of marketing
SN  - 9781285918914
AV  - HF 5415 .B66 2013 
PY  - 2013///
CY  - Andover, Mass.
PB  - Cengage Learning Asia Pte Ltd
KW  - MARKETING
N1  - Chapter 1. Marketing: The art and science of satisfying customers -- Chapter 2. The marketing environment, ethics, and social responsibility -- Chapter 3. Consumer behavior -- Chapter 4. Marketing research and sales forecasting -- Chapter 5. Market segmentation, targeting, and positioning  -- Chapter 6. Product and service strategies -- Chapter 7. Pricing concepts -- Chapter 8. Pricing strategies -- Chapter 9. Marketing channels and supply chain management -- Chapter 10. Retailers, wholesalers, and direct marketers -- Chapter 11. Integrated marketing communications, advertising and public relations -- Chapter 12. Personal selling and sales promotion
ER  -