Entrepreneurship /
Cynthia L. Greene
- Philippine Edition
- Andover, Mass. : Cengage Learning Asia Pte Ltd, c2013
- viii, 309 pages : illustrations ; 27 cm
Should you become an entrepreneur? -- Entrepreneurs in a market economy -- Develop a business plan -- Identify and meet a market need -- Market your business -- Distribution, promotion, and selling -- Select a type of ownership -- Locate and set up your business -- Plan and track your finances -- Risk management