TY  - BOOK
AU  - Kerin, Roger A.
AU  - Theng, Lau Geok;Hartley, Steven W.;Rudelius, William
TI  - Marketing in Asia
SN  - 9789814626040
AV  - HF 5415.12.A78 .M37 2013  
PY  - 2013///
CY  - Singapore
PB  - McGraw Hill Education
KW  - MARKETING -- ASIA
N1  - Includes index; Part 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process
ER  -