Devereux, Mary M. ; Smith, Anne Peirson. <br/><br/>
Public relations in Asia Pacific :  communicating effectively across cultures / 
Mary M. Devereuxand Anne Peirson-Smith 
 - [Place of publication not identifed] :  [publisher not identified],  c2009 
 - unnumbered pages ; 
<br/><br/>Includes index. 
<br/><br/>Chapter 1. Public Relations in Asia Pacific -- Chapter 2. Public Relations Strategy -- Chapter 3. Connecting with the Media -- Chapter 4. Public Relations and Branding -- Chapter 5. Building and Defending Corporate Reputation --Chapter 6. Marketing to Asia Pacific Consumers and Businesses -- Chapter 7. The Role of Public Affairs in Asia Pacific -- Chapter 8. Managing Issues and Communicating in a Crisis -- Chapter 9. Talking to Ourselves; Internal and Change Communications -- Chapter 10. Corporations Taking Responsibility -- Chapter 11. The Big Three Investor Relations, Healthcare Communications, and Technology Communications Investor Relations -- Chapter 12. The Digital Generation -- Chapter 13. You'll Never Walk Alone -- Chapter 14. Measuring Achievement -- Chapter 15. Future trends for public relations in Asia pacific. 
<br/><br/><label>ISBN: </label>9780470824306 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS AND ECONOMICS
<br/><br/><label>LC Class. No.: </label>HD 59.6.P16 .D48 2009