TY  - BOOK
AU  - Freed, Richard C.
AU  - Romano, Joseph D.;Freed, Shervin
TI  - Writing winning business proposals
SN  - 9780071742320
AV  - HF 5718.5 .F74 2010 
PY  - 2010///
CY  - New York
PB  - McGraw Hill Education
KW  - PROPOSAL WRITING IN BUSINESS
N1  - Includes index; Understanding generic structure logic -- Understanding the baseline logic -- Aligning the baseline logic -- Using a measurable-results orientation -- Using logic trees to construct your methodology -- Analyzing the buyers -- Identifying, selecting, and developing themes : determining what to weave in your web of persuasion -- Green team reviews: collaborating to improve your odds of winning -- Writing the situation and objectives slots -- Writing the methods slot -- Writing the qualifications slot -- Writing the benefits section -- Writing the fees slot -- Summary : the proposal development process --
N2  - The third edition of Writing Winning Business Proposals is thoroughly updated, with new examples and scenarios, the latest information on fees and collaboration, useful worksheets, and more - all arranged in a new, user-friendly package
ER  -