TY - BOOK AU - Serrano, Salvador R. TI - Distribution channels part 1: branch banking AV - HF 1551 .S47 2014 PY - 2014/// CY - Makati City, Philippines PB - Bankers Association of the Philippines KW - FINANCE N1 - Part 1A: New Accounts -- Part 1B: Tellering N2 - At the heart of evert banking transaction is people behind it - the customer and the front liner. It is utmost importance that due diligence is undertaken by the front liner wherever an account is being opened, over the counter transactions are being processed and a sound financial is given ER -