TY  - BOOK
AU  - Calvin, Robert J.
TI  - Entrepreneurial management
SN  - 9781439272312
AV  - HD 62.5 .C35 [2002] 
PY  - 2002///
CY  - [New York]
PB  - [McGraw-Hill]
KW  - ENTREPRENEURSHIP
N1  - Entrepreneurial management /, Entrepreneurial; Includes index; Part one : Finance and control -- Chapter 1 : Writing a business or strategic plan -- Chapter 2 : Proper financing -- Chapter 3 : Financial controls -- Part two : Marketing and sales -- Chapter 4 : Differentiation, target marketing, and target customers -- Chapter 5 : A cost-efficient, effective sales organization and marketing approach -- Chapter 6 : Inexpensively creating a demand for products and services -- Chapter 7 : Proper pricing -- Part three : Business development -- Chapter 8 : Buying an existing business -- Chapter 9 : Developing and introducing new products and services
N2  - Entrepreneurial management details the tactical and strategic issues that are essential to starting a new business, from spotting the right opportunity to raising capital, enhancing productivity, building customer loyalty, and more
ER  -