Calvin, Robert J. <br/><br/>
Entrepreneurial management / 
Robert J. Calvin 
 - [New York] :  [McGraw-Hill],  c2002 
 - vii, 295 pages ;  24 cm 
<br/><br/> Entrepreneurial management /, Entrepreneurial 
<br/><br/>Includes index. 
<br/><br/>Part one : Finance and control -- Chapter 1 : Writing a business or strategic plan -- Chapter 2 : Proper financing -- Chapter 3 : Financial controls -- Part two : Marketing and sales -- Chapter 4 : Differentiation, target marketing, and target customers -- Chapter 5 : A cost-efficient, effective sales organization and marketing approach -- Chapter 6 : Inexpensively creating a demand for products and services -- Chapter 7 : Proper pricing -- Part three : Business development -- Chapter 8 : Buying an existing business -- Chapter 9 : Developing and introducing new products and services 
<br/><br/> Entrepreneurial management details the tactical and strategic issues that are essential to starting a new business, from spotting the right opportunity to raising capital, enhancing productivity, building customer loyalty, and more. 
<br/><br/><label>ISBN: </label>9781439272312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ENTREPRENEURSHIP
<br/><br/><label>LC Class. No.: </label>HD 62.5 .C35 [2002]