Hoyer, Wayne D. <br/><br/>
Consumer behavior :  in the 21st Century / 
Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters 
 - Second Edition / Philippine Edition 
 - Singapore :  Cengage Learning Asia Pte Ltd,  c2013 
 - xix, 458 pages :  illustrations ;  26 cm. 
<br/><br/>Part 1. An introduction to consumer behavior -- Part 2. The psychological core -- Part 3. The processing of making decisions -- Part 4. The consumer's culture -- Part 5. Consumer behavior outcomes and issues 
<br/><br/><label>ISBN: </label>9789814441414 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR
<br/><br/><label>LC Class. No.: </label>HF 5415.3 .H69 2013