TY  - BOOK
AU  - Hoyer, Wayne D.
AU  - MacInnis, Deborah J.;Pieters, Rik
TI  - Consumer behavior: in the 21st Century 
SN  - 9789814441414
AV  - HF 5415.3 .H69 2013  
PY  - 2013///
CY  - Singapore
PB  - Cengage Learning Asia Pte Ltd
KW  - CONSUMER BEHAVIOR
N1  - Part 1. An introduction to consumer behavior -- Part 2. The psychological core -- Part 3. The processing of making decisions -- Part 4. The consumer's culture -- Part 5. Consumer behavior outcomes and issues
ER  -