TY  - BOOK
AU  - Bailyn, Evan
AU  - Bradley, Bailyn
TI  - Outsmarting Google
SN  - 9780789741035
AV  - HD 9696.8.U64 .B35 2011  
PY  - 2011///
CY  - Indianapolis, Indiana
PB  - Que Corporation
KW  - GOOGLE (FIRM)
N1  - Includes bibliographical references and index; Trust : the currency of Google -- The five ingredients of Google optimization -- How to reel in links -- Using time to gain trust -- The nuclear football -- Google AdWords as a complement to SEO -- Tracking your progress with search operators -- Google optimization myths -- White hat versus black hat SEO -- Optimizing for Yahoo! and Bing -- Converting your SEO results into paying customers -- The intersection of social media and SEO -- The future of SEO
N2  - "There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way--legally, quick, and smart. Every company I start goes through Evan. I'd be crazy not to use him." --Peter Shankman    Outsmarting Google  Breakthrough Google site optimization techniques from one of the world's leading authorities on SEO!
ER  -