Bailyn, Evan <br/><br/>
Outsmarting Google / 
Evan Bailyn and Bradley Bailyn 
 - Indianapolis, Indiana :  Que Corporation,  c2011 
 - xi, 226 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Trust : the currency of Google -- The five ingredients of Google optimization -- How to reel in links -- Using time to gain trust -- The nuclear football -- Google AdWords as a complement to SEO -- Tracking your progress with search operators -- Google optimization myths -- White hat versus black hat SEO -- Optimizing for Yahoo! and Bing -- Converting your SEO results into paying customers -- The intersection of social media and SEO -- The future of SEO. 
<br/><br/> "There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in and simply gets it done the right way--legally, quick, and smart. Every company I start goes through Evan. I'd be crazy not to use him." --Peter Shankman    Outsmarting Google  Breakthrough Google site optimization techniques from one of the world's leading authorities on SEO! 
<br/><br/><label>ISBN: </label>9780789741035 
<br/><br/><label>Subjects--Topical Terms: </label><br/>GOOGLE (FIRM)
<br/><br/><label>LC Class. No.: </label>HD 9696.8.U64 .B35 2011