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Marketing : defined, explained, applied / Michael Levens
Material type:
TextPublication details: Boston, Massachusetts : Prentice-Hall, c2012Edition: Second EditionDescription: xi, 371 pages : illustrations ; 27 cmISBN: - 9789810696894
- HF 5415 .L48 2012
Contents:
Part 1. Explaining -- Part 2. Creating -- Part 3. Strategizing -- Part 4. Managing -- Part 5. Integrating.
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415 .L48 2012 (Browse shelf(Opens below)) | c.1 | Available | NULIB000006585 |
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| GC HF 5415 .L218 2001 c.1 Essentials of marketing / | GC HF 5415 .L218 2001 c.2 Essentials of marketing / | GC HF 5415 .L36 2013 Principles of marketing / | GC HF 5415 .L48 2012 Marketing : defined, explained, applied / | GC HF 5415. N99 2003 Marketing your business : a guide to developing a strategic marketing plan / | GC HF 5415 .P24 1999 Marketing : key to business success today / | GC HF 5415 .P75 2011 Principles of marketing : an Asian perspective / |
Includes index.
Part 1. Explaining -- Part 2. Creating -- Part 3. Strategizing -- Part 4. Managing -- Part 5. Integrating.
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