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Textbook of salesmanship / Frederick A. Russell, Frank Herman Beach, and Richard H. Buskirk

By:

Russell, Frederick A [author]

Contributor(s):

Beach, Frank Herman ;Buskirk, Richard H [co-author;co-author]

Material type: Text

TextPublication details: New York : McGraw Hill Education, c1978Edition: TENTH EDITIONDescription: x, 546 pages : illustrations ; 25 cmISBN:

70543364

Subject(s):

SALES

LOC classification:

HF 5438.25 .R87 1978

Contents:

Part One. Introduction -- Part Two. Preparation for Selling -- Part Three. The Selling Process -- Part Four. The Persuader as A Person.

Summary: In the preface to the ninth edition we related that there had been a call made by a keynote speaker at the 1971 meeting of the American Marketing Association for more attention to the development of selling skills in our educational pro-grams. It has been particularly satisfying to note a resurgence of interest in the teaching of selling in our educational institutions. Student enrollments in selling courses are up significantly.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex Relegation Room	Marketing Management	GC HF 5438.25 .R87 1978 (Browse shelf(Opens below))	c.1	Available		NULIB000005955

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Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	GC HF 5415.2 .D63 1982 Marketing research /	GC HF 5415.3 .M69 1987 Consumer behavior /	GC HF 5438.25 .M53 1982 The Lacy technique of salesmanship /	GC HF 5438.25 .R87 1978 Textbook of salesmanship /	GC HF 5483.5 .B87 1984 Promotion management : a strategic approach /	GC HF 5500.2 .L68 1977 Managing at the top : roles and responsibilities of the chief executive /	GC HF 5343 .P75 1988 Business /	Next

Includes index.

Part One. Introduction -- Part Two. Preparation for Selling -- Part Three. The Selling Process -- Part Four. The Persuader as A Person.

In the preface to the ninth edition we related that there had been a call made by a keynote speaker at the 1971 meeting of the American Marketing Association for more attention to the development of selling skills in our educational pro-grams. It has been particularly satisfying to note a resurgence of interest in the teaching of selling in our educational institutions. Student enrollments in selling courses are up significantly.

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