Retail product management : buying and merchandising / Rosemary Varley
Material type:
TextPublication details: New York : Routledge, c2006Edition: Second editionDescription: xxvii, 263 pages : illustrations ; 26 cmISBN: - 415327156
- HF 5429 .V35 2006
Books
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
|
Books
|
National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5429 .V35 2006 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005947 |
Browsing LRC - Annex II shelves, Shelving location: General Circulation, Collection: Gen. Ed. - CBA Close shelf browser (Hides shelf browser)
| No cover image available |
|
|
No cover image available |
|
|
|
||
| GC HF 5429. L929 1995 Retailing management / | GC HF 5429 .R48 2014 Retail 101 : the guide to managing and marketing your retail business / | GC HF 5429 .S54 2008 Retail Management / | GC HF 5429 .V35 2006 Retail product management : buying and merchandising / | GC HF 5437 .H46 1991 Purchasing : principles and applications / | GC HF 5438 .A85 2017 The Psychology of salesmanship : secrets of instant rapport / | GC HF 5438 .T73 2015 Sales management / |
Includes index.
1. Introduction to Retail Product Management : Scope and Concepts -- 2. The Role of Retail Product Managers -- 3. Category Management -- 4. Product Range Planning and Selection -- 5. Supply Sources -- 6. Ordering Quantities and Stock Control -- 7. Managing the Response to Sales -- 8. Allocating Space to Products -- 9. Retail Design -- 10. Visual Merchandising -- 11. Communicating the Product Offer -- 12. Evaluating Retail Product Management Performance -- 13. Product Management in Non-Store Retailing -- 14. International Retail Product Management
This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management
There are no comments on this title.