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Marketing : key to business success today / C.Northcote Parkinson, M. K. Rustomji and Walter E. Veira
Material type:
TextPublication details: India : Vision Books Ptv. Ltd, c1999Description: 175 pages : illustrations ; 22 cmISBN: - 8170944732
- HF 5415 .P24 1999
Contents:
1. Introduction to marketing -- 2. Product planning--first p of marketing -- 3. Pricing--second p of marketing -- 4. Physical distribution--third p of marketing -- 5. Promotion and advertising--fourth p of marketing -- 6. The role of sales promotion in marketing activity -- 7. Control of operations -- 8. New techniques in marketing.
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415 .P24 1999 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005901 |
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| GC HF 5415 .L36 2013 Principles of marketing / | GC HF 5415 .L48 2012 Marketing : defined, explained, applied / | GC HF 5415. N99 2003 Marketing your business : a guide to developing a strategic marketing plan / | GC HF 5415 .P24 1999 Marketing : key to business success today / | GC HF 5415 .P75 2011 Principles of marketing : an Asian perspective / | GC HF 5415 .R36 1991 Industrial marketing : analysis, planning and control / | GC HF 5415 .S35 2006 Marketing research / |
1. Introduction to marketing -- 2. Product planning--first p of marketing -- 3. Pricing--second p of marketing -- 4. Physical distribution--third p of marketing -- 5. Promotion and advertising--fourth p of marketing -- 6. The role of sales promotion in marketing activity -- 7. Control of operations -- 8. New techniques in marketing.
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