Marketing : concepts and strategies / William M. Pride and O. C. Ferrell

By:

Pride, William M [author]

Contributor(s):

Ferrell, O. C [co-author]

Material type: Text

TextPublication details: Boston, Massachusetts : Houghton Mifflin Company, c1989Edition: Sixth EdtitionDescription: xxxiv, 818 pages : color illustrations ; 26 cmISBN:

039536938X

Subject(s):

MARKETING

LOC classification:

HF 5415.13 .P75 1989

Contents:

Part I. An Analysis of Marketing Opportunities -- Part II. Product Decisions -- Part III. Distribution Decisions -- Part IV. Promotion Decisions -- Part V. pricing Decisions -- Part VI. Marketing Management -- Part VII. Selected Applications.

Summary: A marketing textbook must change often to keep pace with new developments in the teaching and practice of marketing. In this edition, we focus on the concepts most relevant to the development and implementation of marketing strategies. To make the sixth edition as informative, accessible, complete, and interesting as possible.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex Relegation Room	Gen. Ed. - CBA	GC HF 5415.13 .P75 1989 (Browse shelf(Opens below))	c.1	Available		NULIB000005887

Includes index.

A marketing textbook must change often to keep pace with new developments in the teaching and practice of marketing. In this edition, we focus on the concepts most relevant to the development and implementation of marketing strategies. To make the sixth edition as informative, accessible, complete, and interesting as possible.

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