Principles of marketing / Philip Kotler and Gary Armstrong

By:

Kotler, Philip [author]

Contributor(s):

Armstrong, Gary [co-author]

Material type: Text

TextPublication details: New Jersey : Pearson Education South Asia Pte Ltd., c2004Edition: Tenth editionDescription: xxix, 661 pages ; 27 cmISBN:

9812471553

Subject(s):

MARKETING

LOC classification:

HF 5415 .K87 2004

Contents:

Part 1. Understanding marketing and the marketing process -- Part 2. Developing marketing opportunities and strategies -- Part 3. Developing the marketing mix -- Part 4. Managing marketing.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex II General Circulation	Gen. Ed. - CBA	GC HF 5415 .K87 2004 (Browse shelf(Opens below))	c.1	Available		NULIB000005860

Includes bibliographical references and index.

Part 1. Understanding marketing and the marketing process -- Part 2. Developing marketing opportunities and strategies -- Part 3. Developing the marketing mix -- Part 4. Managing marketing.

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