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Marketing / James H. Myers

By: Material type: TextTextPublication details: New York : McGraw Hill Education, c1986Description: xx, 597 pages : illustrations ; 32 cmISBN:
  • 9780070442078
Subject(s): LOC classification:
  • HF 5415 .M94 1986
Contents:
Introduction to marketing -- The framework for effective marketing planning -- Understanding consumer and organizational markets -- Planning the marketing mix -- An expanded view of marketing
Summary: This book describes what modern marketing is and how it is carried out in business firms and other types of organizations.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed. - CBA GC HF 5415 .M94 1986 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000005854
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed. - CBA GC HF 5415 .M94 1986 c.2 (Browse shelf(Opens below)) c.2 Available NULIB000005855
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GC HF 5415 .E93 1987 Marketing / GC HF 5415 .L77 1988 Marketing accounting services / GC HF 5415 .M835 1985 Marketing / GC HF 5415 .M94 1986 c.1 Marketing / GC HF 5415 .M94 1986 c.2 Marketing / GC HF 5415 .P75 1987 c.1 Marketing : basic concepts and decisions / GC HF 5415 .P75 1987 c.2 Marketing : basic concepts and decisions /

Includes bibliographical references and index.

Introduction to marketing -- The framework for effective marketing planning -- Understanding consumer and organizational markets -- Planning the marketing mix -- An expanded view of marketing

This book describes what modern marketing is and how it is carried out in business firms and other types of organizations.

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