Marketing / James H. Myers
Material type:
TextPublication details: New York : McGraw Hill Education, c1986Description: xx, 597 pages : illustrations ; 32 cmISBN: - 9780070442078
- HF 5415 .M94 1986
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National University - Manila | LRC - Annex Relegation Room | Gen. Ed. - CBA | GC HF 5415 .M94 1986 c.1 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005854 | ||
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Books
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National University - Manila | LRC - Annex Relegation Room | Gen. Ed. - CBA | GC HF 5415 .M94 1986 c.2 (Browse shelf(Opens below)) | c.2 | Available | NULIB000005855 |
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| GC HF 5415 .L77 1988 Marketing accounting services / | GC HF 5415 .M835 1985 Marketing / | GC HF 5415 .M94 1986 c.1 Marketing / | GC HF 5415 .M94 1986 c.2 Marketing / | GC HF 5415 .P75 1987 c.1 Marketing : basic concepts and decisions / | GC HF 5415 .P75 1987 c.2 Marketing : basic concepts and decisions / | GC HF 5415 .T58 1989 Marketing : the art & science of business mangament / |
Includes bibliographical references and index.
Introduction to marketing -- The framework for effective marketing planning -- Understanding consumer and organizational markets -- Planning the marketing mix -- An expanded view of marketing
This book describes what modern marketing is and how it is carried out in business firms and other types of organizations.
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