Marketing management : text and cases / David L. Loudon, Robert E. Stevens and Bruce Wrenn

By:

Loudon, David [author]

Contributor(s):

Stevens, Robert E.;Wrenn, Bruce [co-author;co-author]

Material type: Text

TextPublication details: New York : Atlantic Publishing Group, Inc., c2005Description: xiii, 373 pages ; 22 cmISBN:

8126904887

Subject(s):

MARKETING

LOC classification:

HF 5413.13 2005

Contents:

Chapter 1. The Marketing Management Process -- Chapter 2. Customer Analysis -- Chapter 3. Competitive Analysis -- Chapter 4. Financial Analysis for Marketing Decisions -- Chapter 5. Marketing Planning: Strategic Perspectives -- Chapter 6. Marketing Planning: Operational Perspectives -- Chapter 7. Implementing Marketing Plans -- Chapter 8. Evaluation and Control of Marketing Activities

Summary: Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to market any business efficiently and effectively.

Item type:

Books

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex II General Circulation	Gen. Ed. - CBA	GC HF 5413.13 2005 (Browse shelf(Opens below))	c.1	Available		NULIB000005823

Browsing LRC - Annex II shelves, Shelving location: General Circulation, Collection: Gen. Ed. - CBA Close shelf browser (Hides shelf browser)

Previous						No cover image available		Next
Previous	GC HF 1416.5 .F65 2017 The Global entrepreneur : taking your business international /	GC HF 1418.5 .S68 2013 Introducing globalization : Ties, Tension, and Uneven Integration /	GC HF 1452.5 .K45 1992 China-- business strategies for the '90s /	GC HF 5413.13 2005 Marketing management : text and cases /	GC HF 5413.32 .S33 2004 Consumer behavior /	GC HF 5415.1 .E92 1995 Principles of marketing /	GC HF 5415.2 .H96 2010 Marketing research kit for dummies /	Next

Includes index.

Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to market any business efficiently and effectively.

There are no comments on this title.

to post a comment.