International marketing / Philip R. Cateora

By: Material type: TextTextPublication details: New York : Irwin Inc., c1990Edition: Seventh editionDescription: xiv, 870 pages ; 24 cmISBN:
  • 256079536
Subject(s): LOC classification:
  • HF 1009.5 .C35 1990
Contents:
Part 1. Overview -- Part 2. The cultural environment of global marketing -- Part 3. Part 3. Global marketing management -- Part 4. Corporate contest of marketing.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 1009.5 .C35 1990 (Browse shelf(Opens below)) c.1 Available NULIB000005661

Includes bibliographical references and index.

Part 1. Overview -- Part 2. The cultural environment of global marketing -- Part 3. Part 3. Global marketing management -- Part 4. Corporate contest of marketing.

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