Asia-Pacific cases in strategic management / Paul W. Beamish

By: Material type: TextTextPublication details: Boston, Massachusetts : Irwin Inc., c2000Description: xxiv, 408 pages : illustrations ; 25 cmISBN:
  • 72395451
Subject(s): LOC classification:
  • HD 30.28 .B4126 2000
Contents:
Strategic management - an overview -- Asiaports : hockey night in Hong Kong -- Beijing Mirror corp. -- Ben & Jerry's - Japan -- Bundy Asia pacific : China strategy -- CIBC wood gundy in Asia : an evolving regional strategy -- DuPont teflon : China brand strategy -- Euro-air (A) -- International decorative glass -- IPC corporation, Singapore -- Kami corporation -- Kanzen Berhad : a proposed joint venture with pacific dunlop limited -- Kentucky fried chicken in China -- Mabuchi motor Co., Ltd. -- Nora-Sakari : a proposed joint venture in Malaysia -- A note on the Japanese Keiretsu -- A note on the Malaysian Pewter industry -- P.T. Sekbang life insurance (Indonesia) -- Panmai co-operaive -- Phil Chan -- Royal bank of Canada in Thailand -- Samsung and the theme park industry in Korea -- Selkirk group Asia -- Ssangyong corporation -- Taiwan's united microelectronics corporation (UMC) -- Technophat in Viet Nam -- TV Asahi theatrical production, Inc.
Summary: To help students understand the complexity of strategic management, one or more cases match up against each of the area's 18 major subfields.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 30.28 .B4126 2000 (Browse shelf(Opens below)) c.1 Available NULIB000005626

Includes index.

Strategic management - an overview -- Asiaports : hockey night in Hong Kong -- Beijing Mirror corp. -- Ben & Jerry's - Japan -- Bundy Asia pacific : China strategy -- CIBC wood gundy in Asia : an evolving regional strategy -- DuPont teflon : China brand strategy -- Euro-air (A) -- International decorative glass -- IPC corporation, Singapore -- Kami corporation -- Kanzen Berhad : a proposed joint venture with pacific dunlop limited -- Kentucky fried chicken in China -- Mabuchi motor Co., Ltd. -- Nora-Sakari : a proposed joint venture in Malaysia -- A note on the Japanese Keiretsu -- A note on the Malaysian Pewter industry -- P.T. Sekbang life insurance (Indonesia) -- Panmai co-operaive -- Phil Chan -- Royal bank of Canada in Thailand -- Samsung and the theme park industry in Korea -- Selkirk group Asia -- Ssangyong corporation -- Taiwan's united microelectronics corporation (UMC) -- Technophat in Viet Nam -- TV Asahi theatrical production, Inc.

To help students understand the complexity of strategic management, one or more cases match up against each of the area's 18 major subfields.

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