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Strategic Management : an assesment / Biswanath Ghosh

By: Material type: TextTextPublication details: New Delhi, India : Sterling Publishers Private Ltd., c2004Description: viii, 423 pages ; 22 cmISBN:
  • 8120727029
Subject(s): LOC classification:
  • HD 30.28 .G41 2004
Contents:
Introduction: An Overview -- Company's Mission, Vision, Objectives and Goals, and 7-S Framwork -- Assessing the External Environment -- Competitive Strategy : Industry Analysis -- Internal Analysis of the Firm -- Framework for Analysing Competitive: Competitive Advantage of a Firm -- Strategy and Structure, Leadership and Culture -- Strategic Choice -- Strategic Control -- Formulating Long-term Objectives and Grand Strategies -- Growth Strategies: Intensification, Diversification, Mergers & Acquisitions and Divestment -- Turnaround Management -- Strategic Change Management -- Strategic time Management -- Social Responsibilities and Business -- Organisational Culture and Strategy -- Strategy and Social Audit -- Environment Audit -- Learning Curve for Strategic Market Planning -- Financial Strategy -- Human Resource Strategy -- Marketing Strategies -- Pricing Strategies -- Advertising Strategy -- Supply Chain Management -- Strategy and Corporate Evolution in the Indian Context -- Strategic Management in an International Firm.
Summary: This is a text on strategic management with a difference. The new text represents a milestone in the field of management literature.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 30.28 .G41 2004 (Browse shelf(Opens below)) c.1 Available NULIB000005622

Includes bibliographical references.

Introduction: An Overview -- Company's Mission, Vision, Objectives and Goals, and 7-S Framwork -- Assessing the External Environment -- Competitive Strategy : Industry Analysis -- Internal Analysis of the Firm -- Framework for Analysing Competitive: Competitive Advantage of a Firm -- Strategy and Structure, Leadership and Culture -- Strategic Choice -- Strategic Control -- Formulating Long-term Objectives and Grand Strategies -- Growth Strategies: Intensification, Diversification, Mergers & Acquisitions and Divestment -- Turnaround Management -- Strategic Change Management -- Strategic time Management -- Social Responsibilities and Business -- Organisational Culture and Strategy -- Strategy and Social Audit -- Environment Audit -- Learning Curve for Strategic Market Planning -- Financial Strategy -- Human Resource Strategy -- Marketing Strategies -- Pricing Strategies -- Advertising Strategy -- Supply Chain Management -- Strategy and Corporate Evolution in the Indian Context -- Strategic Management in an International Firm.

This is a text on strategic management with a difference. The new text represents a milestone in the field of management literature.

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