An Industry approach to cases in strategic management / John A. Pearce, Richard B. Robinson, and Shaker A. Zahra

By: Material type: TextTextPublication details: Illinois : Irwin Inc., c1989Description: xii, 691 pages : illustrations ; 24 cmISBN:
  • 256073430
Subject(s): LOC classification:
  • HD 30.28 .P43 1989
Contents:
Section I. The Microcomputer Industry -- Section II. The microcomputer Software Industry -- Section III. The Cable Television Industry -- Section IV. The-Fast Food Industry -- Section V. The Airline Industry -- Section VI. The Financial Services Industry -- Section VII. The Soft Food Industry -- Section VIII. The Aircraft Manufacturing Industry -- Section IX. The Global Truck Industry -- Section X. The Flame Retardant Industry -- Section XI. The Ambulance Industry.
Summary: The inherent strength of a case book is that it offers an extraordinarily hi degree of flexibility in the study of business management in terms of t number, nature, and variety of strategic situations that can be investigate An Industry Approach to Cases in Strategic Management was designed a written to maximize this advantage. The case method is widely accepted as the best approach for helping students to acquire competence in the areas of strategic management and business policy. However, it is clear that case studies must elucidate and reinforce t teaching objectives of the instructor in order to maximize the benefits of course.
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed. - CBA GC HD 30.28 .P43 1989 (Browse shelf(Opens below)) c.1 Available NULIB000005614

Richard B. Robinson, Shaker A. Zahra

Includes bibliographical references.

Section I. The Microcomputer Industry -- Section II. The microcomputer Software Industry -- Section III. The Cable Television Industry -- Section IV. The-Fast Food Industry -- Section V. The Airline Industry -- Section VI. The Financial Services Industry -- Section VII. The Soft Food Industry -- Section VIII. The Aircraft Manufacturing Industry -- Section IX. The Global Truck Industry -- Section X. The Flame Retardant Industry -- Section XI. The Ambulance Industry.

The inherent strength of a case book is that it offers an extraordinarily hi degree of flexibility in the study of business management in terms of t number, nature, and variety of strategic situations that can be investigate An Industry Approach to Cases in Strategic Management was designed a written to maximize this advantage. The case method is widely accepted as the best approach for helping students to acquire competence in the areas of strategic management and business policy. However, it is clear that case studies must elucidate and reinforce t teaching objectives of the instructor in order to maximize the benefits of course.

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