Strategic communication in business and the professions / Dan O'Hair and Lynda Dee Dixon
Material type:
TextPublication details: Boston, Massachusetts : Houghton Mifflin Company, c2005Edition: Fifth editionDescription: xviii, 462 pages : illustrations ; 26 cmISBN: - 618432493
- HD 30.3 .O35 2005
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HD 30.3 .O35 2005 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005476 |
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| GC HC 412 .D69 2012 c.3 Economic development in Asia / | GC HC 430.C6 .G37 2005 The rise of the Chinese consumer : theory and evidence / | GC HD 30.3 .A73 1998 Corporate communication / | GC HD 30.3 .O35 2005 Strategic communication in business and the professions / | GC HD 30.3 .S38 2012 World class communication : how great CEOs win with the public, shareholders, employees, and the media / | GC HD 30.4 .C66 2011 Business research methods / | GC HD 30.4 .C66 2014 Business research methods / |
Includes index.
An introduction to communication in organizations -- Basic communication skills -- Interpersonal communication strategies -- Group communication strategies -- Public presentation strategies
The fifth edition of Strategic communication in business and the professions represents the combined effort of many talented parties, not the least of whom are the students and instructors who have used the book in the past.
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