Web commerce cookbook / Gordon McComb
Material type:
TextPublication details: New York : J. Wiley & Sons, c1997Description: xviii, 397 pages : illustrations ; 25 cmISBN: - 471196630
- HD 30.37 .M39 1997
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HD 30.37 .M39 1997 (Browse shelf(Opens below)) | c.1 | Available | NULIB000005470 |
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| GC HD 30.28 .W44 2010 c.1 Strategic management and business policy : achieving sustainability / | GC HD 30.28 .W44 2010 c.2 Strategic management and business policy : achieving sustainability / | GC HD 30.28 .W44 2010 c.3 Strategic management and business policy : achieving sustainability / | GC HD 30.37 .M39 1997 Web commerce cookbook / | GC HD 30.215 .K45 2008 c.1 Statistics for management and economics / | GC HD 30.215 .K45 2008 c.2 Statistics for management and economics / | GC HD 31.2 .H69 2018 HBR's 10 must reads : the definitive management ideas of the year from Harvard Business Review 2018. |
Includes index.
Planning the menu : introducing web commerce -- The First course : selling tangible goods -- The Second course : selling content -- Side dishes : extending and enhancing the for-profit site -- Just desserts : web programming for your commerce site
The author's intention here is to show the reader how to set up a commercially viable Web site. He covers such topics as: how to specify access control in server directive files for selling content; and securing payments through CyberCash, First Virtual and other proprietary systems.
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