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Access : introduction to travel and tourism / Marc Mancini

By: Material type: TextTextPublication details: Singapore : Thomson Learning Asia, c2006Description: xiv, 273 pages : illustrations, maps ; 25 cmISBN:
  • 9789812656438
Subject(s): LOC classification:
  • G 155.5 .M36 2006
Contents:
Preface -- Chapter 1. Going Places: An Overview of the Travel Industry -- Chapter 2A. Ribbons in the Sky: The Air Transportation Industry -- Chapter 2B. Taking to the Skies: Airports, Airfares, and Air Tickets -- Chapter 3. Homes Away from Home: The Hospitality Industry -- Chapter 4. Dealing with Dreams: The Travel Agency Industry -- Chapter 5. Better by the Bunch: The Tour Industry Today -- Chapter 6. Magic at Sea: The Cruise Industry -- Chapter 7. Extra Specials: Other Segments of the Travel Industry -- Chapter 8. Making Connections: How to Market, Sell to, and Serve the Traveling Public -- Chapter 9. Here, There, Almost Anywhere: The Geography of Travel -- Chapter 10. This and That -- Glossary -- Index.
Summary: This is the first introductory textbook/workbook conceived to address the new realities of the travel industry. Access provides an overview of all sections of the business. The author has taken a highly practical approach, ensuring that readers acquire all the facts, insight and insider knowledge they must know to succeed in the travel industry. It is full of up-to-date, real-world industry terminology and can serve as a sturdy foundation for all future travel studies. Readers' will gain valuable insight into the implications of Internet travel sales. Questions for discussion and creative, entertaining activities reinforce the wealth of information contained within each chapter. Plus, an accompanying instructor's guide and computerized test bank make it easy for instructors to implement the text's content in the classroom.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Tourism Management GC G 155.5 .M36 2006 (Browse shelf(Opens below)) c.1 Available NULIB000002178

Includes bibliographical references and index.

Preface -- Chapter 1. Going Places: An Overview of the Travel Industry -- Chapter 2A. Ribbons in the Sky: The Air Transportation Industry -- Chapter 2B. Taking to the Skies: Airports, Airfares, and Air Tickets -- Chapter 3. Homes Away from Home: The Hospitality Industry -- Chapter 4. Dealing with Dreams: The Travel Agency Industry -- Chapter 5. Better by the Bunch: The Tour Industry Today -- Chapter 6. Magic at Sea: The Cruise Industry -- Chapter 7. Extra Specials: Other Segments of the Travel Industry -- Chapter 8. Making Connections: How to Market, Sell to, and Serve the Traveling Public -- Chapter 9. Here, There, Almost Anywhere: The Geography of Travel -- Chapter 10. This and That -- Glossary -- Index.

This is the first introductory textbook/workbook conceived to address the new realities of the travel industry. Access provides an overview of all sections of the business. The author has taken a highly practical approach, ensuring that readers acquire all the facts, insight and insider knowledge they must know to succeed in the travel industry. It is full of up-to-date, real-world industry terminology and can serve as a sturdy foundation for all future travel studies. Readers' will gain valuable insight into the implications of Internet travel sales. Questions for discussion and creative, entertaining activities reinforce the wealth of information contained within each chapter. Plus, an accompanying instructor's guide and computerized test bank make it easy for instructors to implement the text's content in the classroom.

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