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Principles of contemporary marketing / David L. Kurtz

By: Material type: TextTextPublication details: Singapore : Cengage Learning Asia Pte Ltd, c2012Edition: Fifteenth Edition / Philippine EditionDescription: 780 pages : illustrations ; 26 cmISBN:
  • 9789814392822
Subject(s): LOC classification:
  • HF 5415 .K88 2012
Contents:
Part 1. Designing customer-oriented marketing strategies -- Part 2. Understanding buyers and markets -- Part 3. Target market selection -- Part 4. Product decisions -- Part 5. Distribution decisions -- Part 6. Promotional decisions -- Part 7. Pricing decisions
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415 .K88 2012 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000001798

Includes index.

Part 1. Designing customer-oriented marketing strategies -- Part 2. Understanding buyers and markets -- Part 3. Target market selection -- Part 4. Product decisions -- Part 5. Distribution decisions -- Part 6. Promotional decisions -- Part 7. Pricing decisions

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