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Consumer behavior : in the 21st Century / Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters

By: Contributor(s): Material type: TextTextPublication details: Singapore : Cengage Learning Asia Pte Ltd, c2013Edition: Second Edition / Philippine EditionDescription: xix, 458 pages : illustrations ; 26 cmISBN:
  • 9789814441414
Subject(s): LOC classification:
  • HF 5415.3 .H69 2013
Contents:
Part 1. An introduction to consumer behavior -- Part 2. The psychological core -- Part 3. The processing of making decisions -- Part 4. The consumer's culture -- Part 5. Consumer behavior outcomes and issues
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.3 .H69 2013 c.1 (Browse shelf(Opens below)) c.1 Available NULIB000001790

Part 1. An introduction to consumer behavior -- Part 2. The psychological core -- Part 3. The processing of making decisions -- Part 4. The consumer's culture -- Part 5. Consumer behavior outcomes and issues

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