Entrepreneurship and small business management / Roberto G. Medina
Material type:
- 9789712356384
- HB 615 .M43 2010

Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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National University - Manila | LRC - Annex II Filipiniana | Gen. Ed. - CBA | FIL HB 615 .M43 2010 (Browse shelf(Opens below)) | c.1 | Available | NULIB000001085 |
Includes bibliographical references and index.
A perspective on entrepreneurship -- The nature of small business -- The ethical and social responsibilities of the entrepreneur -- Entrepreneurial personality -- The search for a sound business idea -- Strategic planning for small business -- The business plan -- Forms of small business ownership -- Organizing, directing, and controlling the small business -- Marketing the small business -- Determining the right location -- Promoting the small business -- Managing small business finance -- Managing small business risk.
In this revised edition, a new chapter, "Ethics and Social responsibility of he Entrepreneur" is introduced. Exercises at the end of each chapter are provided as well.
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