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Entrepreneurship and small business management / Roberto G. Medina

By: Material type: TextTextPublication details: Manila, Philippines : Rex Book Store, c2010Edition: Second EditionDescription: viii, 233 pages ; 26 cmISBN:
  • 9789712356384
Subject(s): LOC classification:
  • HB 615 .M43 2010
Contents:
A perspective on entrepreneurship -- The nature of small business -- The ethical and social responsibilities of the entrepreneur -- Entrepreneurial personality -- The search for a sound business idea -- Strategic planning for small business -- The business plan -- Forms of small business ownership -- Organizing, directing, and controlling the small business -- Marketing the small business -- Determining the right location -- Promoting the small business -- Managing small business finance -- Managing small business risk.
Summary: In this revised edition, a new chapter, "Ethics and Social responsibility of he Entrepreneur" is introduced. Exercises at the end of each chapter are provided as well.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II Filipiniana Gen. Ed. - CBA FIL HB 615 .M43 2010 (Browse shelf(Opens below)) c.1 Available NULIB000001085

Includes bibliographical references and index.

A perspective on entrepreneurship -- The nature of small business -- The ethical and social responsibilities of the entrepreneur -- Entrepreneurial personality -- The search for a sound business idea -- Strategic planning for small business -- The business plan -- Forms of small business ownership -- Organizing, directing, and controlling the small business -- Marketing the small business -- Determining the right location -- Promoting the small business -- Managing small business finance -- Managing small business risk.

In this revised edition, a new chapter, "Ethics and Social responsibility of he Entrepreneur" is introduced. Exercises at the end of each chapter are provided as well.

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