A Guide to marketing / William T. Ryan
Material type:
- 256025770
- HF 5145. R93 1981
Contents:
Identifying the market -- The consumer and the product -- Pricing, promotion and selling -- Channel and legal structures -- Marketing in transitions.

Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
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National University - Manila | LRC - Annex Relegation Room | Gen. Ed. - CBA | GC HF 5145. R93 1981 (Browse shelf(Opens below)) | c.1 | Available | NULIB000000953 |
Includes index.
Identifying the market -- The consumer and the product -- Pricing, promotion and selling -- Channel and legal structures -- Marketing in transitions.
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