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Special events : the roots and wings of celebration / Joe Jeff Goldbatt

By: Material type: TextTextPublication details: Hoboken, New Jersey : John Wiley & Son, Inc., c2008Edition: Fifth editionDescription: xxix, 498 pages : illustrations ; 25 cmISBN:
  • 9780471738312
Subject(s): LOC classification:
  • GT 3405 .G65 2008
Contents:
Chapter 1 Welcome to Event Leadership -- Chapter 2 Models of Global Event Leadership -- Chapter 3 Developing and Implementing the Event Plan -- Chapter 4 Event Leadership through Human Resource and Time Management -- Chapter 5 Financial Administration -- Chapter 6 Managing Vendor Contracts -- Chapter 7 On-Site Event Production -- Chapter 8 Advertising, Pubic Relations, Promotions, and Sponsorship -- Chapter 9 Online and Computer-Generated Media -- Chapter 10 Risk Management: Legal and Financial Safeguards -- Chapter 11 Inclusivity, Morality, Law, and Ethics in Event Leadership -- Chapter 12 Technology for Modern Event Leadership -- Chapter 13 Career Development, Advancement, and Sustainable Success -- Chapter 14 Best Practices in Event Leadership -- Chapter 15 Case Studies in Twenty-First-Century Event Leadership.
Summary: Events The Wiley Event Management Series From the foremost authority, the definitive guide to your career as an event leader Today's special events have their roots in the universal, ancient human need to celebrate with ceremony and ritual.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Hospitality Management GC GT 3405 .G65 2008 (Browse shelf(Opens below)) c.1 Available NULIB000000752

Includes bibliographical references and index.

Chapter 1 Welcome to Event Leadership -- Chapter 2 Models of Global Event Leadership -- Chapter 3 Developing and Implementing the Event Plan -- Chapter 4 Event Leadership through Human Resource and Time Management -- Chapter 5 Financial Administration -- Chapter 6 Managing Vendor Contracts -- Chapter 7 On-Site Event Production -- Chapter 8 Advertising, Pubic Relations, Promotions, and Sponsorship -- Chapter 9 Online and Computer-Generated Media -- Chapter 10 Risk Management: Legal and Financial Safeguards -- Chapter 11 Inclusivity, Morality, Law, and Ethics in Event Leadership -- Chapter 12 Technology for Modern Event Leadership -- Chapter 13 Career Development, Advancement, and Sustainable Success -- Chapter 14 Best Practices in Event Leadership -- Chapter 15 Case Studies in Twenty-First-Century Event Leadership.

Events The Wiley Event Management Series From the foremost authority, the definitive guide to your career as an event leader Today's special events have their roots in the universal, ancient human need to celebrate with ceremony and ritual.

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